The Big Fish Marketing System

Your Home Deserves More Than a Listing.

We build a campaign around your home — who is most likely to buy it, why they should care, what makes them stop, click, tour and act.

This is how we make a big splash.

Real Estate. Done Differently. Communication Accuracy Preparation Strategy Execution
5
One Connected Campaign

Marketing Starts Before We Take the First Photo.

A beautiful photo is valuable. A beautiful photo with no strategy behind it is just a beautiful photo.

We begin by identifying the likely buyer, the problem the home solves, the features that prove its value and the objections the campaign needs to answer.

Then every piece of marketing has a job.

Position
Prepare
Produce
Launch
Optimize
01 | Position

We Decide What Buyers Need to Understand.

Before we market the house, we define the story.

Who is the most likely buyer? What does this home give them that the competition does not? Which features carry the most weight? What concerns are they likely to have?

That thinking guides the listing remarks, photography, video, feature sheets, social content, property page and showing strategy.

Professional exterior listing photography from a DREG listing
02 | Prepare

Make the Home Easier to Value Before We Make It Easier to Find.

Preparation is not about renovating everything. It is about removing distractions, solving the issues buyers notice and presenting the property so its value is easy to understand.

We build the prep plan around the home, likely buyer, budget and launch date — then coordinate cleaners, painters, organizers, trades or staging only where the work makes sense.

03 | Produce

Show the Property From Every Angle That Matters.

These aren't stock examples. These are images from homes we've actually marketed.

Professional interior photography from DREG listing 9 Karen Court
Interior Photography
Drone aerial photograph from DREG listing 9 Karen Court
Aerial / Drone
Professional real estate photography from DREG listing 2639 Inlake Court
Listing Photography
Drone backyard photograph from DREG listing 9 Karen Court
Property Context
Professional interior photograph from DREG listing 2639 Inlake Court
Feature Storytelling
The Marketing Ecosystem

One Property. Many Ways for the Right Buyer to Find It.

We don't depend on one channel to carry the listing.

01

Professional Photography

Bright, intentional images that show layout, condition, scale and the features that matter most.

02

Aerial + Drone

When the lot, setting, neighbourhood context or outdoor space adds to the story, we show it from above.

03

Listing Video

Video gives the home movement, sequence and emotion that still photography cannot always communicate.

04

Floor Plans

Buyers can understand room relationships, circulation and usable space before or after the showing.

05

Feature Sheets + Brochures

Property-specific print and digital material turns the features, upgrades and lifestyle into something buyers can take with them.

06

Dedicated Property Page

Our listing pages go deeper than MLS remarks with photography, floor plans, neighbourhood context, amenities and the full property story.

07

Social Media Launch

Listing graphics, reels and posts give the property repeat exposure instead of a single announcement.

08

Print + Direct Mail

Flyers, postcards and targeted neighbourhood outreach put the listing in front of people beyond the active search portals.

09

MLS + Buyer Network

The core listing information is verified, positioned and launched so agents and qualified buyers can act with confidence.

10

Open House Strategy

When an open house makes sense, it has a purpose, target audience, follow-up plan and seller report.

11

Neighbourhood Story

Buyers purchase more than the building. Schools, parks, transit, amenities and lifestyle help explain why the location matters.

12

Seller Communication

Showings, feedback, competition and campaign performance are turned into clear recommendations — not radio silence.

Built for Our Listings

Our Marketing Pieces Are Designed as a System.

Our Canva library includes listing-specific formats we use to carry the same property story across print, digital and social.

Print

Feature Sheets

3-photo, 8-photo, 11-photo and 15-photo layouts depending on the property.

Print

Just Listed Flyers

Full-page property pieces designed to make the listing easy to understand at a glance.

Direct Mail

Just Listed Postcards

Single and multi-photo formats for neighbourhood and sphere outreach.

Social

Instagram Listing Posts

Branded 4:5 and square formats designed for the property, not a generic brokerage graphic.

See It in Action

Real Listings. Real Campaign Work.

Explore the actual property pages and see how photography, property details, lifestyle copy, floor plans and neighbourhood information work together.

Aerial marketing photograph for 9 Karen Court
9 Karen Court

Luxury + Lifestyle

A campaign built around custom architecture, more than $350,000 in updates, a Scandinavian-inspired backyard, professional photography, aerials and floor-plan presentation.

Professional marketing photograph for 2639 Inlake Court
2639 Inlake Court

Story + Emotion

A character-driven campaign that connected the home's 1970s architecture, family lifestyle, renovations, neighbourhood and financial picture into one story.

Professional listing photography representative of DREG production
255 Colbeck Drive

Video + Floor Plan

The live property page includes listing video and floor-plan presentation alongside the property details and photography.

04 | Launch

Go Live Everywhere With One Clear Story.

Before launch, we proof the property facts, marketing, access and showing process. The listing then goes live across the core real estate channels while our social, print, property page and direct outreach reinforce the same position.

Launch day should feel coordinated — not improvised.

05 | Optimize

The Campaign Doesn't Stop When the Listing Goes Live.

We track showings, follow up, identify feedback patterns, watch competing listings and explain what the market is telling us.

If the market changes, our strategy can change with it. The goal is not to defend the original plan. The goal is to protect the seller's result.

What Sellers Notice

The Marketing Matters. So Does How the Process Feels.

“Marlon's professionalism, experience, guidance and strategy put us at ease.”
Rod Sam
“We loved your clear & constant communication throughout the entire process.”
Nikki Linay
“Nothing was left out.”
Johnny Manicat
Ready to Make a Splash?

Let's Build the Campaign Around Your Home.

Before we talk about signs, photos or list price, let's understand the property, the likely buyer and the result you're trying to achieve.